NISSAN STARTS PRODUCTION ON THE REDESIGNED 2016 NISSAN MAXIMA

Nissan made a big show of unveiling the completely redesigned 2016 Nissan Maxima, investing in an expensive 90-second Super Bowl commercial. Of course, commercials don’t really provide much in the way of details; all we got was a quick look at the car’s new aesthetic and a glance at some of its features. It wasn’t until the New York Auto Show that Nissan put all of its cards on the table, showing off the 2016 Maxima in its full glory and going in-depth on its updated elements.

With all of the hype out of the way, it’s time to actually start making cars. Nissan kicked its production facilities into gear at the end of April; the 2016 Nissan Maxima is now rolling down assembly lines in Nissan’s Tennessee plant and the vehicle should be hitting our showroom sooner rather than later.

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LEADING THE PACK
The new Maxima is the first step in a larger design strategy for Nissan. Says John Martin, Senior Vice President for manufacturing, supply chain management, and purchasing, “Today’s launch of the all-new Maxima is the beginning of an exciting year for Nissan’s US lineup, with new versions of the Altima, Sentra and Titan due later this year.” The 2016 Maxima sedan boasts a revised 3.5-liter V6, which is also manufactured in Tennessee.

Nissan’s newest Maxima has some major visual differences from previous Maximas and current Nissan fleet entries. It features a V-shaped grille, floating roof, aggressive sculpting, and a wide stand. It runs on a performance-oriented continuously variable transmission and manages about 300 horsepower.

We’re excited to see the 2016 Maxima on our show floor and encourage Nissan fans to stop by the dealership for an in-person look at Nissan’s latest flagship.